Let’s unpack the word, “exclusive”  We tend to think exclusive = special. Like diamonds. 

Except as you probably know diamonds are valuable because of manufactured scarcity, (see also De beers cartel). Exclusivity is a marketing tools — used to create a feeling of excitement and/or a false sense of importance to train us to spend money. 
We all want to matter, to feel important — the funny thing is

the quickest way to matter is to give value and to make others feel included, important and welcomed.

#mindfulMBA

p.s. if you enjoy nerding out on mindfulness, business and etymology – DM your email address and I’ll add you to the launch team for my newest book.