Let’s unpack the word, “exclusive”  We tend to think exclusive = special. Like diamonds. 

Except as you probably know diamonds are valuable because of manufactured scarcity, (see also De beers cartel). Exclusivity is a marketing tools — used to create a feeling of excitement and/or a false sense of importance to train us to spend money. 
We all want to matter, to feel important — the funny thing is

the quickest way to matter is to give value and to make others feel included, important and welcomed.


p.s. if you enjoy nerding out on mindfulness, business and etymology – DM your email address and I’ll add you to the launch team for my newest book.