Let’s unpack the word, “exclusive” We tend to think exclusive = special. Like diamonds.
Except as you probably know diamonds are valuable because of manufactured scarcity, (see also De beers cartel). Exclusivity is a marketing tools — used to create a feeling of excitement and/or a false sense of importance to train us to spend money.
We all want to matter, to feel important — the funny thing is
the quickest way to matter is to give value and to make others feel included, important and welcomed.
#mindfulMBA
p.s. if you enjoy nerding out on mindfulness, business and etymology – DM your email address and I’ll add you to the launch team for my newest book.