Tag: Guru

Case Study: Seth Godin – entrepreneur, bootstrapper, marketing guru

Seth Godin probably understands the exponential economy better than anyone. If you don’t follow his blog you should – it’s a great mix of common sense and inspiration. I saw him speak in 2004, at Yale School of Management about the idea virus and have been following him ever since. He literally wrote the book on Community, in addition to his blog he has an entire … Read More Case Study: Seth Godin – entrepreneur, bootstrapper, marketing guru

Fear bucket: Stating the obvious

“That’s so obvious,” said with a thirteen year old snear. I’ll let you in on a fear of mine. I really hate repeating myself and making unoriginal and obvious statements. Two reasons for this include: When someone says obvious stuff to me, I find it condescending and inefficient My parents are good ol’ Virginians. I grew hearing them tell the same old stories over and … Read More Fear bucket: Stating the obvious

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The 5-Minute Takeaway: Adam Grant’s “Give and Take” (Audiobook)

Adam Grant’s “Give and Take” was recommended to me by the Executive Director of Branding. I had heard Adam Grant on NPR talking about his new book “Originals” and enjoyed it. So I picked up “Give And Take” to listen during a cross-country flight. “Give and Take” is a good affirmation for those who in game theory terms are considered “cooperators.” It is ahead of … Read More The 5-Minute Takeaway: Adam Grant’s “Give and Take” (Audiobook)